The enormity of the LIFEMERCH project is daunting….
6000 people at a conference with wildly varied tastes, differing backgrounds and sky high expectations of what the apparel ought to be. There is an excitement buzzing around the project, many friends and leaders sending appreciated well wishes and encouraging words.
There is a pressure to deliver that builds day after day.
For the past few months I have been churning out designs (56 to this date), striving to find which firecrackers will go off and which ones will be smoldering duds. I believe that I am finding my way, narrowing my search and refining my style through this process.
July has never seemed so close in January. Seven months out I feel as if I am running out of time; the clock is ticking, hours chiming away as I struggle against sleep, entrenched in the earliest moments of the day and the quietest times of the night.
The potential behind this endeavor is staggering, the hours toiling away at a project of this magnitude have flown by and the dreams are unfolding. Through the research and demand I have found myself growing as an artist, striving to work outside of my comfort zone, searching for a way to appeal to the vast majority instead of a solid niche (while still making all of the varied demographics happy).
It’s January, but July is coming.