I’ve realized through my interaction with those taking their students to LIFE that there has arisen a misconception concerning the LIFE Merchandise (that will be sold physically in the store in Kansas City) and the custom shirts that LIFEMERCH is designing and printing for groups. Many people believe that everything I’ve produced will only be available in the actual store, however that is not the case.
I had to find a way to convey that “Custom Group Shirts” means that I can create anything for the various groups headed to the LIFE Conference in July, it’s just a matter of preference for the leader as to what they want their shirt to look like. It’s incredibly easy to make the name of the group stand or to make “LIFE 2016” the focal point. It all becomes a question of taste and desired outcome.
Thus I polled a few Facebook Youth Pastor Groups to find some current, catchy youth group names circulating through the broader spectrum of Christianity today. I then spent quite a bit of time doing potential mock ups with those designs to show the varying styles that we can tap. I was trying to give a clear visual indication of the versatility that LIFEMERCH is capable of.
Hopefully this time investment pays off and the group leaders see the great shirts that their youth groups could be wearing to LIFE!