Tag Archives: Design

Think like a Youth Pastor

It’s good to be your own target audience.

I am currently striving to market these custom LIFE Group shirts to youth pastors and group leaders who will be attending the massive 6000 person conference.  I need to understand their perspective.  I need to think like a youth pastor…..

Actually, that shouldn’t be all that difficult, as I peer up from my computer screen to see various junior high centric games, odd costumes, event posters, and countless shirts that remind me of my current position as youth pastor of Chippewa Alliance Church, a position I’ve held for 8 years now!

I am striving to make the often arduous task of getting custom shirts for groups a painless, easy affordable process.  Thus I’ve created various design templates and mockups of all difference genres and styles that will hopefully appeal to youth groups from the Pacific Northwest to the Heartland of America to the East Coast and everywhere in between.  It is incredibly simple to plug a name, church logo or anything else into the design!

I’ve wracked my brain for weeks, doing hours of research concerning design trends, apparel options and custom logo work.  I’m trying to prepare myself for the deluge of youth groups clamoring for unique shirts that will enhance their identity and become a keepsake of a fun filled journey that they will remember for years to come.

I know that youth pastors need an easy process when it comes to getting shirts (they are already pulled in too many different directions, T-shirt aesthetics should not have to be one of them).  They don’t want their kids to be embarrassed of the shirts that they order.  They want options and the ability to add their unique elements to the apparel.

They’ll have to see these shirts for years to come as their leaders and students wear them to youth group, retreats and all nighters (and eventually have them sewed into quilts reminding them of those wonderful high school years).

They might as well be really, really cool!

Awake FinalAwake

Advertisements

The enormity of the LIFEMERCH project is daunting….

6000 people at a conference with wildly varied tastes, differing backgrounds and sky high expectations of what the apparel ought to be.  There is an excitement buzzing around the project, many friends and leaders sending appreciated well wishes and encouraging words.

There is a pressure to deliver that builds day after day.

For the past few months I have been churning out designs (56 to this date), striving to find which firecrackers will go off and which ones will be smoldering duds.  I believe that I am finding my way, narrowing my search and refining my style through this process.

July has never seemed so close in January.   Seven months out I feel as if I am running out of time; the clock is ticking, hours chiming away as I struggle against sleep, entrenched in the earliest moments of the day and the quietest times of the night.

The potential behind this endeavor is staggering, the hours toiling away at a project of this magnitude have flown by and the dreams are unfolding.  Through the research and demand I have found myself growing as an artist, striving to work outside of my comfort zone, searching for a way to appeal to the vast majority instead of a solid niche (while still making all of the varied demographics happy).

It’s January, but July is coming.

Vertical LinesSpaceship without number

Apex Shirt Designs

These are some Shirt options I designed for the Apex Youth Retreat. I would love to hear which 3 you like best to help me decide which shirts go to print. If you could comment below with the name of the 3 shirts you would be most inclined to buy and also if you could tell me why, that would be fantastic!

IMG_3110.JPG

Biker Santa

I am very happy with this piece.  It’s by no means perfect, but I really enjoyed creating it (completely done in one very late night) and bringing the vision to life.  I feel like I know this Santa (and he rides a really sweet Harley!).

I hope this is a benchmark on my road toward becoming a better more creative graphic artist.  I have quite a bit of work to do and many more dues to pay….. but I really like this one!

Image,