It’s good to be your own target audience.
I am currently striving to market these custom LIFE Group shirts to youth pastors and group leaders who will be attending the massive 6000 person conference. I need to understand their perspective. I need to think like a youth pastor…..
Actually, that shouldn’t be all that difficult, as I peer up from my computer screen to see various junior high centric games, odd costumes, event posters, and countless shirts that remind me of my current position as youth pastor of Chippewa Alliance Church, a position I’ve held for 8 years now!
I am striving to make the often arduous task of getting custom shirts for groups a painless, easy affordable process. Thus I’ve created various design templates and mockups of all difference genres and styles that will hopefully appeal to youth groups from the Pacific Northwest to the Heartland of America to the East Coast and everywhere in between. It is incredibly simple to plug a name, church logo or anything else into the design!
I’ve wracked my brain for weeks, doing hours of research concerning design trends, apparel options and custom logo work. I’m trying to prepare myself for the deluge of youth groups clamoring for unique shirts that will enhance their identity and become a keepsake of a fun filled journey that they will remember for years to come.
I know that youth pastors need an easy process when it comes to getting shirts (they are already pulled in too many different directions, T-shirt aesthetics should not have to be one of them). They don’t want their kids to be embarrassed of the shirts that they order. They want options and the ability to add their unique elements to the apparel.
They’ll have to see these shirts for years to come as their leaders and students wear them to youth group, retreats and all nighters (and eventually have them sewed into quilts reminding them of those wonderful high school years).
They might as well be really, really cool!